McDonalds with deep consumer insight and knowledge of market trends is preparing to launch a nationwide breakfast campaign early in 2010 focused on $ 1.00 price point. Success leaves clues and Subway’s $ 5.00 foot long campaign pushed same store sales up 6.9 % to lead the restaurant industry.
New products and unique bundling opportunities can on the other hand lead to customer satisfaction, product trial and greater margins. Bundling is fundamental to building deeper relationships between products, brands and their customers. It just might be time to think outside the box with strategies that will
help a build competitive advantage during the upcoming New Year. Retail food sales are about an ongoing ever expanding customer experience. Look at bundling new product with new opportunity. The outlook for 2010 is bright and colorful.