Grocerant prepared ready-to-eat and ready-to-heat foods are portable and in most cases better for you. The idea of new and different meals from prepared foods bundled into a meal is so compelling that I am will to predict that it will not be long until a universal bundled prepared food cookbook is forth coming. This particular cookbook fits easily into your pocket or purse for on the go meal planning and organization in the store. “The Trader Joe’s Companion,” is the milestone product that will accelerate this already booming niche. Congratulations Deana and Wona on a great new product and I am sure consumer will thank you soon as well.
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