Time for the MAN-MENU when prepared ready-to-eat food is the game.

According to Peter Leimbach of Nielsen company “men are shopping more than their fathers or grandfathers ever did” In 1985 only 14.3 % of men did the shopping for food, in 1997 it had grown to 26.1 % and in 2009 it has reached 31.2%.

 Grocerants selling ready-to-eat and ready-to heat food no w must take into account that “almost one-third of men are now the principal shoppers in the household. With more men in store aisles, marketers need to better understand how to reach this growing segment of shoppers” according to Leimbach..

Today, almost one-third of men are now the principal shoppers in the household. With more men in store aisles, marketers need to better understand how to reach this growing segment of shoppers.

Nielsen data shows that while females dominate shopping trips in all channels except convenience/gas stores, their share of trips has declined in all outlets from 2004 to 2008/2009. On the other hand, men’s share of retail shopping trips has done just the opposite—increased in all outlets. The channels with the greatest relative importance to men include convenience/gas outlets, warehouse clubs and grocery stores."

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