Wawa has been identified as the third largest food retailer in the Delaware Valley. This reflects strongly on the type of food and beverages that they offer and the relationship that they have built within the community. Many brands offer products and services that are commodities but they're successful in developing some differentiation for their products and services that consumers are sold on, which Wawa has been able to do, then continued success is at hand.
Giant is a trusted brand in the Northeast. The best brands are flexible and capable of reshaping and reinventing themselves and their messages over time. Coca-Cola is a good example of a brand that has never abandoned its core product but has evolved its message over time to keep up with changes in the marketplace and society at large. It looks to me as if Giant is on track to keep pace with the ever adapting consumer. Contact me for more at: http://www.linkedin.com/in/grocerant or leave a comment below.