Sunday, August 1, 2010

Evolving Retail Foodservice not consumer discontinuity will drive sales.

I phone, I touch, I pad Apple computer is evolving with technology, and consumer increased desire to simply daily task with technology solutions. The new “I” line of devise has propelled Apple to the top of the fortune 500 list! Apple understood that consumers would accept, buy and utilize products that provide solutions while simplifying daily life. I know some may argue that they are not that easy to use, get over it! They are and consumers know it!

Recently legacy retail food industry insiders have been writing about “meal solutions” coming of age. Articles appearing in Progressive Grocer, Supermarket News, Convenience Store News and Nation’s Restaurant News decrying a battle between Grocery vs. Restaurants, Convenience Stores vs. QSR’s etc.

That fact is retail foodservice success is about simplifying the daily life of the consumer. There is no discontinuity, the consumer is evolving and wants more options, in flavor, portion size and points of distribution. If your company is not evolving with the consumer it’s dying. The grocerant niche of fresh prepared read-to-eat and ready-to-heat food is growing both the top and bottom line for food retailers today.

Since 1991 Foodservice Solutions of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions visit or on Facebook at Steven Johnson or BING / GOOGLE: Steven Johnson Grocerants

1 comment:

  1. Well said. Empathy for the consumer, willingness to provide value & constant improvement is the way to succeed.