McDonalds is testing its own proprietary entertainment network billed as “McDonalds Channel at 19 units currently. With wifi in must units around the US currently this program will ““will entice the customer to sit down and enjoy their meal — and perhaps to stay a little longer.” Competitor Burger King had introduced flat screen tabletops and reportedly interested in rolling the program nation wide.
Convenience stores and grocery stores will need to install at minimum digital signage in the “deli” or ready-to-eat and ready-to-heat sections of there stores. Walmart is leading currently with “TV monitor” units located at end-caps sponsored by national brand manufactures. Visceral attractiveness and consumer relevance are moving forward hand in hand.
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