Food simplicity is taking hold, packaging, product and specifically the number of ingredients. Speaking at the IFT expo in Chicago, David Jago and Lynn Dornblaser stated that this is a trend that is developing and that is more about the change in the consumer desires.
They noted “We have noted for example that the average number of ingredients used in a product in the US has actually dropped,”. Mintel figures show that there has been a decline in the average number of ingredients in 56 percent of the food and beverage categories covered by the organization..”
Grocerant ready-to-eat and ready-to-heat fresh prepared food a solution to enable quality home cooking. Lynn Dornblaser stated: “Simplicity as a message and a product is here to stay… “There has been a shift from ‘junk free’ to one hundred percent natural, all natural, 70 percent organic,” Dornblaser said. “It is all about positives rather than negatives.”
Fresh prepared ready-to-eat and ready-to-heat food provides a platform for successful meal Mix & Match food component bundling. The grocerant niche empowers consumer choice.
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