Tuesday, August 3, 2010

Taco Bell beyond the Bun; from standup food, too sit down restaurant territory.

Understanding and utilizing the 5 P’s of grocerant fresh prepared food marketing; Product, Packaging, Placement, Portability and Price with a consumer focus Taco Bell is rolling out a new line of Mexican Restaurant style tacos with carnitas.

Taco Bell’s Chief marketing Officer David Ovens stated: “Our Cantina Tacos are based upon authentic-style Mexican street tacos, which are designed using simple, fresh ingredients that customers regard as high quality,"… Not only are they a great-tasting addition to our menu, and one that was mainly found in Mexican-style restaurants, but they're also a great value that we know our customers love from Taco Bell."

Channel blurring is not in the minds eye of the consumer. It is only in the minds eye of the legacy marketing managers in legacy companies. I am convinced that consumer will respond to the offer in a positive way!

It’s time for many in the industry to reconsider individual brand positions. Who are you and where do you want to be. QSR’s are moving into fresh prepared better for you food. Grocery stores are selling bundled meal components that are fresh prepared. Grocerant fresh prepared food is going main stream.

Product, Packaging, Placement, Portability and Price are the 5 P’s of successful grocerant fresh prepared food retailing. Combine the 5 P’s with technology, a consumer focus and success follows.

Since 1991 Foodservice Solutions of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions visit http://www.linkedin.com/in/grocerant or on Facebook at Steven Johnson or BING / GOOGLE: Steven Johnson Grocerant

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