Thursday, August 26, 2010

NPD’s Bonnie Riggs just can’t quite say it! The Grocerant niche is booming!

Trapped in a cycle of client obligations and legacy metric’s NPD’s Bonnie Riggs author of “A Look into the Future of Foodservice” reveals that “visits to U.S. restaurants are forecasted to grow less than one percent a year over the next decade.

That is slower than the 1.1 percent of growth projected in the U.S. population. Compound that with an aging population visiting restaurants less frequently creates an unsettling view for the growth and profitability of many a restaurant chains according to Riggs and NPD.

However: the ready-to-eat and ready-to-heat fresh prepared grocerant food niche is evolving into the power sector of retail foodservice. The grocerant niche focused on meal occasions that complement multiple demographic sectors. That has this year alone attracted companies the likes of Walgreens, 7 Eleven, and is reenergizing Boston Market. The grocerant niche is comprised of mostly restaurants, then grocery stores, C-stores, now drug stores.

Consumers are dynamic not static, new metrics of consumer food patterns understand and properly evaluate opportunity today and tomorrow. The grocerant niche is filled with restaurants, grocery stores, convenience stores, drug stores each utilizing new metric’s to develop consumer focused opportunity for tomorrow, each building customer frequency, loyalty and top line sales. Don’t let your brand get trapped in the past! Don’t get trapped into practicing brand protectionism while your consumer is moving.

Today each generation is focused on food that is fast, bold flavored, fun, and portable to reflect their lifestyle of immediate satisfaction albeit, for home or while on the go. Meal occasions today simply are different than they were 10 years ago. Understanding the mind set of the meal occasion will assist in setting the future course for restaurants, convenience stores, mobile trucks, drug store and supermarkets foodservice success.

Grocerant program assessments available; since 1991 Foodservice Solutions of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions visit or on Facebook at Steven Johnson or BING / GOOGLE: Steven Johnson Grocerants

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