Companies that develop a platform that enabling
consumer meal co-creation for the car, at the office or at home are building
top line sales and bottom line profits. The grocerant niche comprised of the ready-2-eat
and heat-N-eat fresh prepared food is driving the success of the retail
foodservice today.
Each sector has innovators; Restaurants started with
Kentucky Fried Chicken (KFC), Chipotle Mexican Grill, Panera Bread, Domino’s
Pizza, MCD, BK and a whole lot more! Grocery
started with Wegmans, Harris Tetter, Whole Food and now fast charging Safeway
and the “lifestyle stores. Convenience
Stores have Sheetz, Wawa, with fast charging Casey’s General stores and 7 &
Eleven.
1.
Visceral presentation, Freshness
based on how it looks and is presented.
2.
Bundling, the ability to build
your meal with components family member will eat.
3.
Individualized portions, power
to select quality and quantity of items viewed.
4. Convenience, unit
/store location on the drive home from work.
5. Time Saving, ability
to evaluate price vs. time to cook from scratch.
Join me here on my blog for food
insights, information and inspiration. Since 1991 Foodservice Solutions of Tacoma, WA
has been the global leader in the Grocerant niche for more on Steven A. Johnson
and Foodservice Solutions visit http://www.linkedin.com/in/grocerant or on
Facebook at Steven Johnson.
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