Food
manufactures are attracted to the Mix and Match meal component opportunities in
the grocerant niche by consumer demand.
Heinz hits a home run building brand value while leveraging a legacy of
quality with contemporize consumer relevance via social media with
customization and personalization both are hallmarks of the grocerant niche.
Utilizing
Facebook you can now send personalized get well soup to your Facebook friends.
Matthew Cullun, Heinz Soup Marketing Controller stated “Because
Facebook is a place people choose to engage with our brand, we want to be
there. Soup can be an emotive product and Facebook taps into that. Our use of
these channels doesn’t replace TV, but it is a great compliment to it because
it allows the consumer to spread the word and they engage more than they would
with traditional channels such as TV or Radio.”
If you start noticing more of your friends catching a cold. Instead of sending them a Get Well Soon card, you can now send them a can of Heinz soup with a personalized label. Note: The promotion is only available for Heinz Soup UK’s Facebook fans. Each personalized soup come in two flavors, either Heinz Cream of Chicken or Heinz Cream of Tomato. For £1.99, Facebook fans can send a Get Well soup to their friends featuring the friend’s name on the label.
While Jones Soda popularized manufacturing personalization in the
US, it’s clear that Heinz has taken things too a new level. Watch for additional manufactures entering
the direct to consumer market with
customization
and personalization products.
Outside eyes can deliver top line sales and bottom line profits. Invite Foodservice Solutions® to complete a
grocerant program assessment, brand, product placement or positioning assistance. Since 1991 Foodservice Solutions® of Tacoma, WA has
been the global leader in the Grocerant niche visit Facebook.com/Steven
Johnson, Linkedin.com/grocerant or
twitter.com/grocerant
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