The
price, value, service equilibrium is resetting in Grocery stores, Restaurants
and Convenience stores. The wildly
successful Subway $5.00 foot-long stated it.
The QSR value focused $1.00 menu propelled it and now Walgreens, 7
Eleven, Target, Amazon and Sears are all selling fresh food and prepared meal
components. Dollar stores are entering the crowed space and the consumer is
going to win.
This
is the grocerant niche filled with ready-2-eat and heat-N-eat fresh and prepared
food. Consumers are looking for new products, new packaging and time saving
options, in ready-2-eat and heat-N-eat food.
They are attracted by the fresh prepared focus; new portion size and
price points. Which provide a strong
margin for increased profitability for the retailer?
All
sectors have noticed a discontinuity in consumer food shopping behavior and all
are fighting for share of stomach. Contributing
to this displacement is a focus on short term market metrics particularly price
and away from the consumer. Which in turn
has caused a loss is consumer traffic in some sectors. There are other attributes that are much more
important to the consumer, yet many don’t take time to look. The consumer is turning to the grocerant
sectors ready-2-eat /heat-N-eat prepared food options in each sector that
offers it.
Outside eyes can deliver top sales and
bottom line profits. Invite Foodservice Solutions to provide brand
and product positioning assistance or a grocerant program assessment. Since 1991 Foodservice Solutions of Tacoma, WA has been the global leader
in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions
visit http://www.linkedin.com/in/grocerant or on
Facebook at Steven Johnson
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