Consumer relevant, interactive and participatory
McDonalds understand that consumer are dynamic not static and is moving with them. First with several expanded “better for you”
menu offerings and now the TV that will be regionally relevant, content
specific with the halo of McDonalds Quality.
It’s being called “McDonald's Channel content partners
include Walt
Disney Co's ABC, BBC America and reality television
producer Mark Burnett, who is known for such hits as
"Survivor" and "The Apprentice." …
As it evolves, the McDonald's Channel will add more local
programing such as high school sports news. “…Programs include "The
McDonald's Achievers," profiles of local high school and college athletes;
"Mighty Moms," about local mothers balancing families and careers in
sports; and "Vimby" (Video In My Backyard), which has partnered with
Burnett to cover local lifestyle news including fashion, art, music, action sports
and nightlife.
Local will equal sustainability. This program will edify “MY MCDONALDS”
extending the brand halo for years to come.
Outside eyes can deliver top line sales and bottom line profits. Invite Foodservice Solutions® to complete a
grocerant program assessment, brand, product placement or positioning
assistance. Since 1991 Foodservice Solutions® of Tacoma, WA has
been the global leader in the Grocerant niche visit Facebook.com/Steven
Johnson, Linkedin.com/grocerant or
twitter.com/grocerant
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