The foodservice consumer in on the move and Whole Foods is moving with the consumer. Whole Foods posted better than expected earning in large part because they are selling what the customers want. That is better for you fresh and prepared ready-2-eat and heat-N-eat food. They understand that the retail advantaged is now in fresh prepared ready-2-eat and heat-N-eat food. Incorporating ready2-eat and heat-N-eat food stations around the stores has propelled frequency while increasing profitability.
Foodservice consumer discontinuity is the focus on much attention from consultants to chain executives. As an industry our concern is and should be share of stomach, first by company, second by niche-market share and third the restaurant industry overall.
The economy is not our largest problem it is competition for share of stomach; specifically by the ready-2-eat and heat-N-eat fresh prepared meal section of the grocery stores, chain drug stores C-stores vs. the restaurant sector.
While other legacy grocery store companies worry or labor cost, and struggle with market positioning and center of the cost of goods. Whole Foods focuses on the wants and needs of today’s consumer and it is winning the battle for the consumer garnering market share.
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