Subway is
in the middle of the grocerant niche with ready-2-eat fresh and prepared food and
is building new units while building per-unit sales. Consumers are looking for
new products, new packaging and time saving options in ready-2-eat and
heat-N-eat fresh prepared food. They are
attracted by the fresh focus; new portion size, price points, and
interactive.
The
price, value, service equilibrium is resetting in Restaurants, Convenience
stores and fresh prepared food in grocery stores. The wildly successful Subway $5.00 foot-long
stated it. The QSR value focused $1.00
menu propelled. Now Walgreens, 7 Eleven, Target, Amazon and Sears are all
selling fresh food and prepared meal components. Dollar stores are entering the
crowed space and the consumer is going to win.
All
retail food sectors have noticed a discontinuity in consumer food shopping
behavior and all are fighting for share of stomach. Contributing to this displacement is
a focus on short term market metrics particularly price and away from the
consumer. Which in turn has caused a
loss is consumer traffic for those with their eye off the consumer. There are other attributes that are much more
important to the consumer, yet many don’t take time to look.
Outside eyes can deliver top line sales and bottom line profits. Invite Foodservice Solutions® to complete a
grocerant program assessment, brand, product placement or positioning
assistance. Since 1991 Foodservice Solutions® of Tacoma, WA has
been the global leader in the Grocerant niche visit Facebook.com/Steven Johnson,
Linkedin.com/grocerant or twitter.com/grocerant
The issue I have with Subway, is that their food offerings are inconsistent. Some are good selections, while others, I would just throw away.
ReplyDeleteFor example, any sandwich having to do with Chicken at Subway, is just awful, while their lunch meat selections are good and average. Simply put, the food is inconsistent, and there is too much 'air' in their breads. Just me.