With a base of over 9,200+ locations today Dollar General is set to add another 625 units over the next 12 months. Dollar General will be aggressively targeting food deserts in a rush to best Walgreens on locations and food options.
Both Walgreens and Dollar General offer a full range of package food, and Heat-N-eat prepared food. In addition each has or is trying its hand at Ready-2-Eat fresh and prepared food. Walgreens is winning currently but continues to test many products and concept formulas. Dollar General is testing Ready-2-Eat as well, they can’t be discounted.
Food Manufactures this is a perfect opportunity to push your new products. These are two of the most successful retailers in the US. They both understand that the grocerant niche filled with ready-2-eat and heat-N-eat fresh and prepared meal bundled options has been the sole driver of retail foodservice for the past three years and there is no sign of things changing. I believe both can win in this space.