Nothing new in the race to garner share of stomach, all food retailers are entering the grocerant niche or wishing that they had. The grocerant niche filled with fresh prepared ready-2-eat and heat-N-eat fresh prepared food niche is the only sector in food retail that is showing positive year over year sales and profit gains.
Famous Dave’s based in Minneapolis opened “Famous Dave’s BBQ Shack” prototype Monday in Eden Prairie, Minn. Here is what is new in this BBQ Shack unit, the location includes counter service and a pick-up window. The focus is READY-2-EAT and HEAT-N-EAT fresh prepared food. Regular followers of this blog know, that is the main-stay of the grocerant niche and a consumer focused success clue.
This new BBQ Shack prototype also will focus on phone-ahead orders with a pick-up window, which is squarely at the center of the emerging grocerant niche and will complement Famous Dave’s carryout and catering business if properly positioned and marketed.
Restaurants, grocery stores, C-stores, drug store (Duane Reade aka Walgreens), and now Dollar General stores are all rushing into the fresh prepared ready-2-eat and heat-N-eat grocerant niche. This is going to be a battle for share of stomach and is in the process of changing food retailing for years to come.