The Grocerant niche is inclusive of all ready-2-eat and heat-N-eat fresh and prepared fresh food products offered by any food retailer. This niche is driven by demand from consumers. Food retail companies are now flooding into the space focused on ready-2-eat and heat-N-eat fresh and prepared food.
Foodservice Solutions® assist companies in demystifying food channel points of distribution and menu opportunity. We specialize in Grocerant niche program strategy development, including program rollout with consumer relevant contemporized components, specifically brand edifying new product positioning and brand continuum positioning.
Many legacy companies peg their brand to a specific niche, product or channel. In industry terms it’s called brand protectionism. Foodservice Solutions® integrates its 5 P’s of food marketing (Product, Packaging, Placement, Portability and Price) into a company specific retail food strategy; providing a platform for success within the fastest growing retail food sector the grocerant niche.
The consumer is dynamic not static, brands must be the same. Foodservice Solutions views a product or brand from the consumer view utilizing well established but different set of consumer metrics than legacy traditional internal metrics. Outside eyes can deliver top line sales and bottom line profits.
Invite Foodservice Solutions® to complete a grocerant program assessment, brand, product placement or positioning assistance. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant.