If success leaves clues convenience stores from around the country have picked them up from the QSR sector leaders and are now experimenting with drive-thru units at an exponential rate. Understanding that the consumer is time starved and in need or fresh food fast. Now many C-stores are offering fast fresh food via a Drive-thru threating the very core of many legacy QSR operations with weak differentiation.
Foodservice Solutions® 5 P’s of food marketing: Product, Packaging, Placement, Portability and Price are all in play with each of these examples. Some C-stores are even offering franchising as a means for growth. Successful food retailers must drop legacy brand protectionism tactics and begin building contemporize customer relevance if long term sustainability is a goal.
Photo’s: Cumberland Farms, Brew Thru, Cappy’s Drive Thru, The Dairy Barn Swiss Farms
Outside eyes can deliver top line sales and bottom line profits. Invite Foodservice Solutions® to complete a grocerant program assessment, brand, product placement or positioning assistance. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant.