The food price value equilibrium continues resetting in Restaurants, Grocery stores and Convenience stores, where is the bottom? We won’t know until the consumer stands still. Retail foodservice consumer discontinuity is the only constant. Consumers are looking for “better for you” products at a better for you price.
What is the price of breakfast? McDonalds is putting the US on notice that it does not plan any capitulation of breakfast market share! There is no greater gift than customers that love your food, and will pay for it-but at what price? Here is my formula for establishing customer focused price in 2012:
Price + Quality + Service + Portability = Value
Incremental Value = Constantly Changing Menu (Seasonally / Sustainability with creditability).
Successful retail food operators today need to utilize Foodservice Solutions® 5 P’s of Food Marketing: Product, Packaging, Placement, Portability and Price. Then leverage them too build strong sales with an integrated grocerant niche food program filled with distinctive differentiated food consumables as an entity with identity by day part.