In Malaysia’s Jaya Grocer was the first culinary grocerant in Asia currently focused on ready-2-eat and heat-N-eat fresh and prepared food. Jaya is transforming grocery shopping in Asia blending a dining and shopping experience. Here visit for yourself: http://www.jayagrocer.com/home.php
Jaya Grocer’s introduced “grocerant” first at its Empire Shopping Gallery outlet – a one-stop shopping and dining experience within a supermarket. Shoppers can walk in, choose their choices of meat or seafood from the butchery or seafood counters, head to the El Fresco cashier to pay for it and specify their choice of how they want it cooked.
In Australia a new :survey by Lonergan of 4000 Australians found that 59% of Australian children eat a different evening meal than the rest of the family. There are universal commonalities around the globe that point out why the grocerant niche filled with ready-2-eat and heat-N-eat fresh prepared food is booming. Without doubt families still want to eat together but they simply do not want to eat the same thing in today’s world. The Grocerant Niche is not a fad it is a trend that has been expanding rapidly since 1997.
In the United States a new study by The NPD Group found that in the three years between 2009 and 2012 NPD reported that the grocery/supermarket sector increased sales of prepared meals by 46 Million. That occurred in a short three year period. Chain Drug stores have taken notice and continue testing, fresh prepared food at locations from coast to coast and are expanding fresh food offerings. How many fresh meals will be service before the restaurant sector takes notice?
In a recent study conducted by Foodservice Solutions® on grocery Prepared Food in Puerto Rico found customer counts in the prepared food service “deli” area exceed 60 customers per hour regularly for both lunch and breakfast day-part. Ralph’s, Pueblo, SuperMax all sell consistent quality Fresh Prepared Food and lots of it in Puerto Rico.
The world is getting smaller people around the globe are repositioning fresh food and traditional avenues of distribution. Who have you been listening to? Have they do they understand migration marketing? If you are a food retailer and you think you can do what you have done for the past 20 years, well you can’t! You just might end up looking like A & P or Burger Chef either could end up being bought by Jaya Grocer of Malaysia! Yes, there are still some Burger Chefs around. Have you called Foodservice Solutions the global leader within the grocerant niche?
Are you ready for a grocerant program assessment or grocerant brand positioning plan? Is your restaurant prepared to compete with all of these new points of fresh food distribution? Foodservice Solutions has helped developed concepts and edified positioning for companies within the grocerant niche and competing with it. Do you need some outside eyes?
Steven Johnson is Grocerant Guru at Tacoma, WA based Foodservice Solutions, with extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking. Facebook.com/Steven Johnson, Linkedin.com/in/grocerant on at: twitter.com/grocerant or via phone at: 1-253-759-7869