Digital menu boards at Ralphs in Puerto Rico within the ready-2-eat fresh food are a great example how grocery stores are leveraging visceral presentation to boost sales of ready-2-eat and heat-N-eat fresh prepared food in 2013. Ralph’s plan’s to seriously compete with both Pueblo and SuperMax in a very competitive Puerto Rico marketplace.
Inside seating and day-part menu differentiation contribute to the success of Pueblo’s ready-2-eat and heat-N-eat grocerant niche food offerings. Fresh food presented well prepared with local food cooked fresh on-site daily are propelling the success of Pueblo’s fresh food offerings. Customers while shopping add meal components or entire fresh food meals from Pueblo more frequently than in the US.
SuperMax urban customers have made SuperMax a destination point not only for grocery but specifically ready-2-eat and heat-N-eat fresh prepared food. In the United States a Hartman-Group study found a full 77% of eating occasions involve at least some pre-pared foods. In our study in at SuperMax in Puerto Rico a full 88% of consumers purchased fresh prepared ready-2-eat and or heat-N-eat fresh food. If success leaves clues local Food, local Flavors and prepared Fresh are three that you should not overlook.
Consumers like digital images of fresh prepared food and Ralph’s is doing many things right with digital menus. Here are some additional findings from the Hartman-group study.
77% of eating occasions involve at least some pre-prepared foods.
42% of eating occasions involve all pre-prepared foods.
54% of consumers use social media to discover and share foods experiences.
42% of consumers use social media to get advice about food
Invite Foodservice Solutions® to complete a Migration Marketing assessment, grocerant program assessment. No other foodservice research or marketing company has focused on the Grocerant niche since 1991. For brand, product placement, menu positioning assistance simply call Foodservice Solutions® today. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin
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