Food consumer customer migration continues to drive the evolution of retail food sales around the world. Grocerant Guru, Steven Johnson of Tacoma, WA based Foodservice Solutions stated “consumer commonalities driving ready-2-eat and heat-N-eat grocerant niche filled with fresh prepared food have a global appeal and continue driving change in Share of Stomach purchases evolving the retail food space”.
In the Netherlands with on-going economic weakness it is no surprise to us that “convenient, easy to prepare Ready Meals are, perhaps unsurprisingly, the most popular category in the sector, with value and volume shares of 69.4% and 69.7% respectively for 2012. This popularity looks to continue over the next five years, as the category grows ahead of the sector in terms of both value and volume, at a CAGR of 2.7% and 3.3% respectively to 2017.”
This month we have been to or noted success of Jaya the Grocer in Malaysia, Coles in Australia, Pueblo, Ralphs and SuperMax in Puerto Rico, and Walgreens in the United States, there is no doubt that the growth of the grocerant niche is a trend not a fad.
Legacy food retailers including restaurants, grocery stores and C-stores are now paying attention to this fast evolving consumer focused migration wondering what to do. Well, we know what works best in every sector and can assist you in edifying your brand for success. Is your company evolving with contemporized consumer relevance as fast as the consumer?Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization contact us via Email us at: firstname.lastname@example.org or visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant