Nothing binds a society together like food. We celebrate birthdays with it, weddings and funerals with family favorites and holidays are filled with food, flavors, and tradition. Today retailers are converging into a unified space the Grocerant Niche all fighting for a larger “share of stomach”. The Grocerant niche filled with ready-2-eat and Heat-N-Eat fresh prepared food Drug stores, C-stores and grocery stores all see opportunity in garnering sales within the fresh prepared food space.
46 Million Reasons Restaurants Should be Concerned:
In three years between 2009 and 2012 NPD reported that the grocery/supermarket sector increased sales of prepared meals by 46 Million. That occurred in a short three year period. Chain Drug stores have taken notice and continue testing, fresh prepared food at locations from coast to coast.
Understanding the Consumer:
Convenience Stores once filled with roller-grills have evolved with the consumer and are expanding fresh prepared food at an ever increasing rate. Wawa and Sheetz continue to expand into new territories and Rutter’s seems to win every industry award there is for fresh prepared food, operations, and marketing. All the while the food world location leader 7 Eleven has opened more new units in the past two years than any other food retailer in the world. 7 Eleven now has over 50,000 locations worldwide.
Non-Traditional Retailers Extend the Experience:
The fresh food buying experience has been greatly expanded to include non-traditional locations. One might think that grocery stores are cannibalizing their own on-shelf products. Cannibalizing was the mind-set of 30 years ago not today. Fresh is the desired consumer focus and emphasis. Today a family meal is not about cooking from scratch but about bundling fresh prepared meal components for a family meal. The consumer food paradox of choice is about where to buy the fresh prepared meal components?
Invite Foodservice Solutions® to complete a Migration Marketing assessment, grocerant program assessment. For brand, product placement, menu positioning assistance simply calls Foodservice Solutions® today. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant