The ready-2-eat and heat-N-eat fresh prepared food niche growth continues to outpace all other sectors of retail foodservice. Restaurants today need to become good food merchants; not just restaurateurs serving one meal a person in store at a time. Outback Steakhouse has edified consumer relevance with its “Curbside Take-Away and Online Ordering”.
Time-starved, quality focused, consumers want Outback's convenient Curbside Take-Away® Online Ordering. Integrating ready-2-eat and heat-N-eat options that are as easy as point, click, and eat or in Outback’s case head to your local Outback and pick up your favorite items make life easy. That is a win for Outback and a win for consumers.
Restaurants need to understand that the line between restaurants and food retailers is growing ever thinner. The fight for America's food dollars continues to intensify as consumers find fresh prepared ready-2-eat food options at a wide and growing array of outlets across almost every channel: convenience stores, chain drug stores, restaurants, grocery stores, club stores, vending and even more non-food retailers like dollar stores. In an Omni-channel food retail world restaurants can no longer think that they operate in a single environment.
While food retailers and restaurants worry about choice overload, consumers have embraced their new choices and show no signs of returning to the old ways. This fight is taking place in what is called the grocerant niche. Restaurants like Outback that expand brand focus on “share of stomach” rather than just table turns will be winning in food retail for years to come.
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization contact us via Email us at: firstname.lastname@example.org or visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant