Wednesday, July 31, 2013

5 Reasons Ready-2-Eat and Heat-N-Eat Fresh Prepared Food is Booming.

Companies targeting the grocerant niche developing a platform that allows meal co-creation in the car, at the office, or at home are winning the hearts and minds of today’s retail food consumer.  The grocerant niche comprised of the ready-2-eat and heat-N-eat fresh prepared food is driving the success of the retail foodservice today.

Each sector has or had innovators; Restaurants started with Kentucky Fried Chicken (KFC), now have Chipotle Mexican Grill, Panera Bread, Domino’s Pizza, MCD, BK and a whole lot more.

Grocery stores started with Wegmans, Metropolitan Market, Whole Food’s and now fast charging HEB and its Central Market stores.  Convenience Stores have Sheetz, Wawa, with fast charging Rutter’s, Casey’s General stores and 7 & Eleven. Top 5 reasons for ready-2-eat growth are:

Placement: Visceral presentation, Freshness based on how it looks and is presented.

Product: Individualized portions, power to select quality and quantity of items viewed.

Price:  Food Quality and Convenience vs. time and cooking skill set.

Packaging: Ready-2-eat and heat-N-eat food provides Time Saving vs. cook from scratch.

Portability: empowering choice eat in or take home / office

Success does leave clues and many retail food operators are now adopting Foodservice Solutions® 5 P’s of Food Marketing: Product, Packaging, Placement, Portability and Price.

Interested in learning how Foodservice Solutions® 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization contact us via Email us at: or visit Johnson, or

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