Ready-2-eat and heat-N-eat fresh prepared food customer migration continues to unfold. Grocery delis are garnering customers from restaurants, C-stores expanding fresh food offerings are garnering customers from the QSR sector. Pinkies located in San Angelo, Texas is garnering customers from everyone.
New non-traditional points of fresh food distribution are expanding customer’s opportunity to purchase grocerant niche ready-2-eat and heat-N-eat food. Regular customers need not worry Pinkies still has a huge selection of liquor including bourbon, gin, rum, vodka and a quality selection of Single Malt Scotch.
Pinkies now is featuring Take-Out meals prepared fresh in the store daily including entrée’s sandwiches salads and desserts. Pinkies has elevated the quality of fresh side orders, dips, fresh fruit cups, and customer satisfaction with its expanded take-out fresh prepared food options.
Success does leave clues CEO Mike Ellington has informed me that since he added the new in-store kitchen sales have increased across the board in every category within the stores including sales of his over 850 imported beers, 2500 wines from around the world and yes liquor. Ellington was attracted to the grocerant niche in large part because of the Mix and Match bundling grocerant fresh prepared food is renown.
Pinkies offers a wide variety of items on its menu. Entrée’s from Brisket, Rotisserie both Pork Loin and Chicken to Green Chili Stew. Pinkies offers side orders for every occasion including; Collard Greens, Green Beads w/Bacon, Mac and Cheese, Spinach Soufflé, and Glazed Carrots.
Customers drive sales. Pinkies has no table seating inside or outside the store. What Mike Ellington understood was his customers were time-starved looking for meal solutions. Not only has he found an additional profitable sales niche it has proven to be complementary too every existing category in his store.
Success does leave clues Pinkies is a new avenue of distribution for fresh prepared food. The success clue: ready-2-eat and heat-N-eat fresh prepared food drives top line sales and bottom line profits.
Outside eyes can deliver top line sales and bottom line profits. Invite Foodservice Solutions® to provide brand and product positioning assistance or a grocerant program assessment. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven Johnson and Foodservice Solutions® visit http://www.linkedin.com/in/grocerant or twitter.com/grocerant