Friday, July 12, 2013

Manufactures and Restaurants Co-creating Branded Food.

Fresh prepared Ready-2-Eat and Heat-N-Eat food is driving top line growth in every sector of retail food service today including restaurants, grocery, c-store and drug stores. Increasing top line revenue, customer continuity, bottom line profits in the food industry should be an ongoing focus of all retailers. Customer continuity means maintaining a level of excitement in your menu or food products that drive contemporized relevance for your customer in order to maintain or increase frequency levels. Co-creating new products is fast becoming the most common practice in the retail food space today.

Each food retailer’s goal should be creating or identifying distinctive differentiated food consumable’s as an entity with identity by day part.  Foodservice Solutions® cross-functional team can assist both manufactures and chain restaurants understand the unique balance between palate, price, pleasure and the consumer’s drive for qualitative distinctive differentiated new food consumables.  Foodservice Solutions® team can edify and codify the manufactures and chain goals focus on the highly profitable and fast growing  grocerant niche filled with ready-2-eat and heat-N-eat fresh food.

The food value proposition equilibrium for the consumer today balances; better for you, flavor, and traditional products all blended into something with a twist.  In industry speak, differentiated does not mean different to the consumer it means familiar.  Private label brand managers have been contributing by expanding quality offerings while displacing national brands.  Are you edifying your menu or product offerings?

Outside eyes can bring new light and assist in your pace of growth, redevelopment and deployment of your new menus with appropriate COG’s. Foodservice Solutions® excels helping others exceed their goals.

Invite Foodservice Solutions® to complete a Migration Marketing assessment, grocerant program

assessment. For brand, product placement, menu positioning assistance simply calls Foodservice Solutions® today.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Johnson, or

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