If phone calls requesting introductions is any indication of future job trends within the restaurant marketing ranks. One thing is sure restaurant marketers know where their customers are going and many may be attempting to follow.
MUFSO gave an award to Convenience store operator Sheetz last year elevating industry focus. NPD reports that restaurants continue to lose market share to the convenience store sector. Companies the ilk of Wawa, Sheetz, and Rutter’s have hired restaurant trained and food safety trained hourly employees and managers for years. Doing so by offering better benefits; including vacation, health care, consistent working hours and in many cases simply the same pay.
It now appears from where I sit that restaurant marketers are attempting to do the same. Willard Bishop LLC’s latest report The Future of Food Retailing Report credits much of the food sales success within c-stores and grocery store deli’s to new “emphasis on accessibility and appealing promotions”. Those integrated branded promotions are in many cases “copycat” restaurant industry promotions. I can see where restaurant marketers easily fit in.
The opportunity is huge the Bishop report found that “food-related in-store sales at convenience stores reached $199 billion in 2012.” On the grocery side food sales were $561 billion of which $112 billion was in ready-2-eat and heat-N-eat fresh prepared food.
While the line between restaurants, C-store’s, and grocery stores continues to become thinner and thinner within the retail world. The competitive landscape for trained quality employees is heating up. Grocery stores and C-stores are all too willing to accommodate quality trained employees. A good restaurant marketer knows following customers is one very important key to success.
For international corporate presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru at Tacoma, WA based Foodservice Solutions. His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all. Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant