Expanding points of fresh food distribution continues to attract consumers, drive retail fresh food sales, and reshape the retail food landscape. One sector that has out preformed all other retail food sectors with year over year sales increases the past five years is the Convenience Store Channel.
With above average same store sales growth and increasing store counts the C-store sector clearly has best aligned itself with the evolving food consumer. In a recently released study by IRI apply titled “Convenience Stores: Keep the Core; Appeal to More,”
The C-store channel focused on “better for you” food products, albeit sold right next two legacy CPG “junk” food has garnered the attention of customers. So much so that more and more C-stores are adding fresh food and chains the ilk of Rutters, Sheetz, Wawa are all expanding with great success while leading the industry is sales per store and year over year sales growth.
Building on consumers drive for immediate consumption with a focus on time starved, price competitive shoppers the C-store sector improved fresh food offerings will continue to drive both top line sales and bottom line profits for many years to come.
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