Bread is Back for Breakfast

Foodservice Solutions® Grocerant Guru™ found an increase in “Hand Held Food for Immediate Consumption” for breakfast stating “Safeway, Whole Foods, Wawa, Sheetz, Del Taco are joining Taco Bell in new AM special offerings all have breakfast items that are hand held and targeted at time starved consumers.”  Times have changed in a new study by Technomic they found that 63% of Americans regard skipping breakfast as ‘unhealthy’. 

While most of us have heard about the “Waffle Taco” many more are eating breakfast on bread. In a study by Packaged Facts titled Foodservice Breakfast Trends in the U.S.  found that “Flatbread breakfast paninis are on the rise, …. Tim Horton’s and Dunkin’ Donuts are just two chains promoting flatbreads. Cosi, a fast casual eatery with 121 units, just launched a new line of thin multigrain flatbread sandwiches with a lower-calorie profile than regular sandwiches.”

Hand Held Breakfast is fast and getting “better for you” according to Foodservice Solutions® team.  If you’re thinking about joining the breakfast rush here are six findings from the Package Facts study for you:

64% of breakfast foodservice customers get coffee with breakfast

50% of consumers seek out bold flavors

39% of breakfast menu items are baked goods

26% of consumers are motivated by convenient locations

20% of consumer desire foreign foods

12% of breakfast menu belongs to juice

One of Foodservice Solutions® 5 P’s of food marketing is PORTABILITY and during the AM day-part portability combined with speed can make or break your success. Bread is back and while C-store have become savvy with coffee, a breakfast sandwiches differentiated by bread carrier can turn trial in to customer adoption. 

www.FoodserviceSolutions.us  specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy.  Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche since 1991