With 575 restaurants Del Taco is weighing in and ready for battle in the 2014 QSR Breakfast Brouhaha that is just beginning. Starting April 3, 2014 until April 27th Del Taco joins McDonalds in the breakfast battle with Taco Bell. Del Taco taking a page out of McDonald’s playbook if offering customers a favorite menu item for free specifically a free order of five-piece hashbrown sticks.
In a one two punch Del Taco not to be outdone is introducing new breakfast tacos leveraging price, flavors and freshness to it’ advantage over Taco Bell. Del Taco has been serving breakfast for more than 30 years, each of these new breakfast tacos, each made with fresh-grilled eggs and hand-grated cheddar cheese. Beginning April 3, and starting at just 75 cents, the breakfast tacos lineup includes:
1. Breakfast Taco: fresh-grilled eggs and hand-grated cheddar cheese in a warm flour tortilla – 75 cents each
- Bacon Breakfast Taco: fresh-grilled eggs, hand-grated cheddar cheese and bacon in a warm flour tortilla – $1.00 each
- Sausage Breakfast Taco: fresh-grilled eggs, hand-grated cheddar cheese and sausage in a warm flour tortilla – $1.00 each
- Steak Breakfast Taco: fresh-grilled eggs, hand-grated cheddar cheese and carne asada steak in a warm flour tortilla – $1.75 each
Each new item can be customized by consumers simply by altering the spice level with their choice of Del Taco’s Taco Sauces. John Cappasola, chief brand officer, Del Taco “Our Buck & Under breakfast menu items and breakfast tacos are unparalleled in the industry in terms of their value, variety and made-to-order approach,”
The Ready-2-Eat and Heat-N-Eat fresh prepared food niche continues to evolve with new menu options, new points of quality fresh food distributions and “better for you” pricing.
www.FoodserviceSolutions.us specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy. Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche since 1991
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