Food companies
are evolving slowly in search of consumers. Legacy companies that have
established value for their brand and products have found sales slipping while
brand recognition and brand value have not diminished. Puzzled, they focused new research on the
consumer and found “The Customer Has
Move” both in preferred points of shopping and communication according to
Foodservice Solutions® Grocerant Guru™.
In a new study Growth Strategies: Unlocking the Power
of the Consumer,” by the Grocery Manufacturers Association found “more than 40%
of CPG companies plan to sell products directly to consumers this year, finding
direct-to-consumer effective for testing new products and growing their
consumer base.” What do you think should restaurants sell meals direct to
consumer? Do with delivery?
Clearly when 40%
of CPG Brands Plan to sell products direct-to-consumer by passing legacy points
of distributions continued sector disruption is to be expected. Today, digital
channels and mobile are important in the direct-to-consumer process, and are
rewriting the rules of retailing for CPG brands. The trick is finding the
balance between legacy brand values and today’s consumer while providing
innovative shopping experience can very well increase loyalty and profitability
with customer relevance.
The new technology shortens the path to
purchase. Users can easily go from watching a how-to video to finding a
retailer who carries the featured product and making a purchase. Now, shoppable
videos can translate into customer relevance, a referral tool, entertainment,
and sales. Can C-stores and grocery stores leverage shoppable videos? Many do
which do you like best?
www.FoodserviceSolutions.us
specializes in outsourced business development. We can help you
identify, quantify and qualify additional food retail segment opportunities or
a brand leveraging integration strategy. Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche since
1991
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