What’s for dinner? Is the question that gets the blood flowing because the fact is most Americans simply don’t want to cook from scratch, don’t want to cook at all, and even more important they don’t want to do dishes either. The fact is Foodinsights.org found that one in three US men spend less than 15 minutes with food prep daily and that today a ‘home’ cooked meal takes 30 minutes or less.
Foodservice Solutions® Grocerant Guru® and Walgreens found that at Noon 83.7% of consumers do not know what’s for dinner and at 4:00 PM 68.7% still do not know, What’s For Dinner? In an ever increasing time starved world new companies have new solutions for the age old question, What’s for Dinner?
One such company is who’s main goal is ‘Making Dinner Better’ is Meal Kit company Plated. Plated, Hello Fresh and Blue Apron all have become pantry busters creating consternation for legacy food retailers.
Plated wants to help educate and elevate you cooking skill-set while saving you time. Plated wants to “expand your recipe repertoire with adventurous new dinners you can master in just a few steps” and it appears to be working.
Foodservice Solutions® team believes that meal kits are ‘training wheels for Millennials, and adventure for boomers, and a nightmare for legacy grocery stores and legacy full service restaurants.’ The undercurrents of fresh food retail are evolving and customer migration is underway. If you are not gaining customer’s year over year you’re not winning. Meal Kits done right make dinner easy and that is what America wants.
Success does leave clues and Foodservice Solutions® team has collected many clues. Is your brand competing for customers or competing for survival? The retail foodservice status quo is fast reemerging within the grocerant niche. Cast your excuses and justifications aside and call the grocerant experts.
For international corporate presentations, educational forums, or keynotes contact: Steve@FoodserviceSolutions.us The Grocerant Guru™ at Tacoma, WA based Foodservice Solutions®. His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all. www.FoodserviceSolutions.us