Wednesday, January 13, 2016

Foodservice Solutions® Grocerant Guru® Grocerants Take Center Stage in 2016




Restaurant customer counts continue to decline year over year proving once again doing the same thing the same way time and again does not work. In fact NRN reported  that "on a two-year basis, the fourth quarter of 2015 posted a 2.3-percent decline in same-store traffic compared with the last quarter of 2013, evidence that after the recession, the main challenge for restaurant chains has been holding onto customers and visit frequency." Consumers are moving into the grocerant niche maybe you should.

Foodservice Solutions® Grocerant Guru® coined the term Grocerant after his first visit to Eatzi’s back in 1996.  He and was published in both FoodService Director and Nation’s Restaurant News in August  the same year in  an opinion article called, Call Them Grocerants. 

Since 1996 Foodservice Solutions® primary focus has been Grocerant Niche Ready-2-Eat and Heat-N-Eat fresh prepared food and what a journey it has been.  However, 2015 was a pivotal year as traditional media, legacy foodservice media, and National Associations the ilk of Progressive Grocer, Supermarket News, Convenience Store News and the National Restaurant Association all stepped up their focus on the grocerant niche.

Our team suspects that all of the attention, accolade, and success that our Grocerant Guru® has had helping industry titans and start-ups  find success have caused quite a stir and the legacy media and organizations have been largely missing relevance within the grocerant niche.  

Well we welcome them, the attention, and thank them for getting helping us become the global leader in the grocerant niche.  Why, all of the attention now? It may be because shifting consumer consumption trends within the U.S. grocery landscape or continued customer migration within the restaurant sector has forced legacy players to demand a refocused look at data and search for more relevant customer information points. At least that’s what we hope.

Expect more of the same in 2016 as we ushered in additional focus on meal time occasions and how meal occasions have help evolve the battle for Share of Stomach. The Grocerant niche is here to stay. 

Consumer migration from legacy points of fresh food distribution too new points of fresh food distribution that highlight take-out, take-away, and on-the-go consumption will continue to drive change in the retail foodservice landscape.  That will create a disruptive force driven by ongoing customer migration in 2016according to our Grocerant Guru®.

Remember 2015 was also a year that saw Americans spending more eating out than on groceries for the very first time.  That reallocation of spending has created by what Foodservice Solutions® team has coined Eating-Out while Eating-In. Success does leave clues and since 1991 Foodservice Solutions® has picked up important customer relevant clues and exceled helping others drive top line sales and bottom line profits leveraging insights from those clues. You too can drive incremental top line sale and bottom line profits.  

Success does leave clues and today fresh food portability, price, placement, packaging, and product   continue to drive frequency, customer adoption, and top line sales and bottom line profits. Visit: www.GrocerantGuru.com or Email: Steve@FoodserviceSolutions.us for information on how you can edify sales at your operation. 

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