QuikTrip (QT) convenience stores have been the place to refuel your car since 1958. Today with over 705 locations, in eleven states QuikTrip has grown to over an $11 Billion dollar company. QT has more often than not become the place to refuel and refresh with grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food according to Foodservice Solutions® Southwest Grocerant Scorecard team.
QT has edified its brand promise by creating a mobile app that featured grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food and locations so customers could always refresh at QT. The QT menu has a focus on convenient meal participation, differentiation and individualization customization.
The QT Kitchens menu includes:
1. Four varieties of X-Large Pizza
2. Three varieties of personal pizza and the ability to ‘build your own pizza’
3. Four varieties of flat-bread sandwiches
4. Several varieties of toasted sandwiches
5. Six types of croissant sandwiches.
6. Two types of kolaches
The QT Kitchens App facilitates fast ordering edifying the brand promise and works through a touch screen where an order can be customized. It then prints a ticket for you to take the cashier and pay for your order. Then you return to the QT Kitchens counter to pick up your order.
QT Kitchens sales exceed the convenience store average of 15.3% of total sales and it has been widely reported that QT Kitchens sales are closer to 30 percent of sales convenience store. QT Kitchens ability to create proprietary branded grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food will prove a successful strategy according to our won Grocerant Guru®.
Are you trapped doing what you have always done and doing it the same way? Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization attracting Grocerant niche consumers? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.