In America consumers that want to lose weight do not eat less; they simply look for different ways to eat? In other words according to Foodservice Solutions® Grocerant Guru® Americans want to eat their way thin.
Since 2011, U.S. fresh food sales have increased 5%, along with consumer interest in eating and living well. In fact, according to a recent Nielsen Global Health and Wellness report, a significant portion of respondents interested in losing weight report doing so by eating more fresh foods and even using such foods as medicine. Just another reason the Grocerant niche is booming.
The food retail landscape is evolving fast. With sales growth in fresh perimeter departments (meat, deli, produce, bakery, and seafood) surpassing that of center-store mainstays (including dry and frozen grocery) the importance of grocerant niche fresh prepared Ready-2—Eat and Heat-N-Eat mix and match meal component bundling is gaining attention from legacy grocery retailers.
Grocerant niche fresh prepared Ready-2-Eat and Heat-N-Eat food is recognized as a key way to differentiate for retailers as the food landscape evolves. The Nielsen report went on to say that “retailers can't afford to ignore fresh. With 99% of U.S. grocery shoppers buying fresh products, fresh perimeter aisles have become key places where grocers can establish their identities. Whether it’s sophisticated restaurant-style foodservice offerings in deli or a wide variety of fresh produce, retailers can use fresh to win consumers within an increasingly crowded retail market.” Regular readers of this blog know we agree with that.
During 2014, “the average American household made more trips for produce and deli products and spent 3% more across fresh departments than in 2013. Meanwhile, during the same period, U.S. households decreased the number of trips for center store products by two or more trips, and their spending in the grocery, frozen and dairy departments remained stagnant. The Nielsen report found. “
Consumers are ready to diet in January each year. Are you selling them the halo of “better for you” that encompasses grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food?
What Foodservice Solutions® team found and documented here on this bold is that the number of retailers offering grocerant niche Ready-2-Eat and Heat-N-Eat food has grown 4 X since 1998. While since that time legacy grocery stores have 50% fewer total outlets since 1998.
Do you know who your competitors are today? Do you know what they are selling? Do you know what your customers think of their food? NO, well maybe it time to get a Grocerant Socrecard completed my the Grocerant Guru®. Visit: www.FoodserviceSolutions.us or contact: Steve@FoodserviceSolutions.us for more information.