Saturday, May 13, 2017

Cumberland Farms Winning Customers with Quality and PRICE

Without doubt the undercurrents of evolving foodservice success within the food industry today can be traced back directly too Foodservice Solutions® FIVE P’s of Ready-2-Eat and Heat-N-Eat fresh prepared food.  Developed by Foodservice Solutions® Grocerant Guru™ Steven Johnson in 1994; then introduced, implemented, and integrated by foodservice companies including Full Service Restaurants, Chain Drug Stores, Grocery Stores,  QSR’s, and C-Store clients.  The 5 P’s are:
Cumberland Farms is a 600+ retail company focused on growing both the top and bottom line while simultaneously edifying its relationship with consumers introduced a new fresh food called "Come to Your Coffee Senses."
The Cumberland Farms new ad is built on the success they have found over the past year offering coffee specials at an inviting price point 99 Cents. This ad leverages both portability & price integrating branded product, placement, and packaging into a branded invitation.
David Heilbronner, senior manager of brand strategy for Cumberland Farms stated "We wanted to create a message and campaign that spoke to the insanity of overpaying for coffee," … "The character in our commercial has a visceral response to all of this, as he is simply flabbergasted over the fact that anyone would pay more than 99 cents for a cup of coffee at one of those other places."

Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization? Email us at: or visit: for more information.

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