Friday, May 12, 2017

Mother’s Day is becoming GROCERANT Day!

Son’s daughters, husbands, and friends in search of the perfect family meal on Mother’s Day know that a complexity free meal is the best family according to Tacoma, WA based Foodservice Solutions® Grocerant Guru® Steven Johnson to that end grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food is fast becoming the center plate of Mother’s Day dinning.
Hudson Riehle, senior vice president of research for the National Restaurant Association release a new report that found “nearly two in five American adults plan to dine out on May 14, and 21 million will order restaurant takeout or delivery.” That’s 21 million US families that will be Eating-Out while Eating-In.
Grocerant niche Eating-Out while Eating-In was identified, quantified, and qualified by our own Grocerant Guru® and documented on our blog many times over the years.  According to the National Restaurant Association’s (NRA) survey,” 37 percent of consumers plan to dine out on Mother’s Day and 8 percent plan on getting restaurant takeout or delivery. Thirty-seven percent of consumers say they will celebrate with a home-cooked meal, while 28 percent say they are not planning any special meals that day.”
The NRA study also found that “Among families with children under 18, 44 percent plan to dine out on Mother’s Day and 13 percent plan on getting takeout or delivery.” …”When it comes to Mother’s Day gifts, having a meal with their family at a restaurant tops the list for moms. One-third (32 percent) of mothers say they would most like to have a family meal at a restaurant as their gift”
So knowing consumer drive for more and more complexity free meals we ask, how long will it be before grocerant niche Ready-2-Eat and Heat-N-Eat meals over take going out to a restaurant for Mother’s Day?  Fully 8% of family’s are doing it today?  Is your brand integrating Foodservice Solutions® FIVE P’s of fresh food marketing?  Have you benefited from our Grocerant Guru’s Success Clues?

Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization? Email us at: or visit: for more information.

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