Success does leave clues and Subway the world’s largest restaurant chain is expanding the value of their brand messaging this summer with music, food, fun, and consumer interactivity and Foodservice Solutions® Grocerant Guru® believes that is a very good way to expand the ‘halo of better-for-you’ beyond the four walls.
This summer Subway, will be serving free mini sandwiches, among other goodies and experiences, at five music festivals. From May to August, Subway will take an interactive lounge known as “The Green Room, baked by Subway” on a roadshow to festivals, starting with this past weekend’s Hangout Music Festival in Gulf Shores, Alabama.
The Green Room baked by Subway, is a restaurant, a performance space, and a lounge, “it will bring a “backstage” experience to the front of the house for all festival goers. Featuring live acoustic and DJ sets, meet-n-greets with artists and semi-famous internet people, a live-stream of mainstage performances, virtual games, prizes, sweet amenities like cookie-flavored lip balm (no joke), and free mini sandwiches, festival-goers can chill out and recharge however they please.”
The Green Room is about much more than FREE MINI SANDWICHES (and high speed Wi-Fi, air conditioning, exclusive performances, phone charging stations, and personal refreshment stations) but don’t get me wrong the Free mini sandwiches will be big hit. It’s about th, expanding, evolving, and redefining, Subway as a brand with consumers.
Karlin Linhardt, SVP of Marketing for North America at Subway stated “The Green Room provides an experience festival-goers can’t get anywhere else. It’s also a chance for people to connect with Subway in a fresh way, and reconsider how they see our brand.” “Subway is a part of people’s lives everyday, and we want to expand into new territory to exceed the expectations of younger customers,”
There will also be a sauce bar and fresh-baked cookies “offered sporadically,” while thirsty folks can chug new vitaminwater that will be served at select festivals. If success does leave clues this is the right step at the right time for a brand consumers enjoy.
Do your marketing tactics look more like yesterday that tomorrow? Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may the clue you need to propel your continued success.