Foodservice retailers understand the universal undercurrents driving the fast evolving food customer migration. Foodservice Solutions® Grocerant Guru®, Steven Johnson identified, quantified, and qualified the 10 ten undercurrents and here are the top three:
1. Desire for expanded exposure to flavor via new international flavor profiles and a lack of a cooking skill-set to prepare those meals.
2. Consumers are increasingly strapped for time and have opted not t eat inside restaurants as much as they once did.
3. Today casual-dining chains have evolved to the point that takeout is the only traffic in that business that’s growing.
On the flip side grocery store fresh prepared food from the service deli and deli sections has enjoyed great growth. For many consumers grocery stores delis have becoming What’s For Dinner food destination of choice. The ability to find complete Ready-2-Eat and or Heat-N-Eat fresh prepared meals and meal components has created a platform that consumers are finding increasing inviting.
Grocery Stores have the upper hand here according to Foodservice Solutions® Grocerant Guru® and they have the experience, desire, and product mix to leverage for the all-important mix and match meal bundling that consumers have come to rely upon to serve the ‘perfect family meal.
In fact in the Food Marketing Institute’s “Power of Fresh Prepared/Deli 2017” report found that ”Freshly prepared heat-and-eat solutions” top list of consumer solution types with “Prepackaged but freshly cooked items that can be reheated easily draw the greatest interest at 38 percent”. That is the restaurant fast casual conundrum.
What’s your conundrum? Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.