Dunkin’s Breakfast Buzz Drives New Electricity

Chain restaurants ability to drive customer relevance, create consumer focused ‘buzz’ is made a lot simpler when they develop a partnership that co-develops a product or brand message according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  

Breakfast is back and cereal is the renewed consumer touchpoint of relevance according to Nielsen. Thus Dunkin’ brands is an on-going quest to drive new electricity into the Dunkin brand has reached out to Post Consumer Brands to help drive new electricity.

So, get this Post Consumer Brands and Dunkin’ are brewing up two new cereals made with Dunkin’ coffee, set to roll out nationwide beginning in August. The two new Post cereals are Dunkin’ Caramel Macchiato and Mocha Latte.  They were inspired by Dunkin’ fans’ two favorite flavors and mark the first collaboration between Post and Dunkin’. How are you edifying your brand and creating a platform of new electricity?

Driving new electricity into a legacy brand with a partnership is a good move and will accelerate the marketing messaging for all companies involved according to Johnson. How is your company positioning to grow your brand, the top, and bottom line?

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply chain and includes such things as fresh foods, online ordering, delivery, plant based foods, sampling, toy’s, cereal, developing brands,  grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All food and beverage retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food and beverages that are portable, fresh, with differentiation that is familiar not different.  Does your retail path forward look more like yesterday than tomorrow? Why?

Post Dunkin’ Caramel Macchiato cereal is brought to life with crunchy cereal pieces and caramel-swirled marshmallows, creating the deliciously indulgent taste of the layered iced coffee beverage. Post Dunkin’ Mocha Latte cereal features a hint of chocolate and latte-swirled marshmallows in honor of its namesake espresso. The new cereals contain very small amounts of caffeine, roughly a 10th of a cup of coffee, so all can indulge in the rich coffee-forward experience.

Josh Jans, Brand Manager of Cereal Partnerships at Post Consumer Brands  stated “Coffee and cereal are the ultimate breakfast go-tos, ranking as the top two most consumed items to help people start their day,”  “Dunkin’ coffee is a daily ritual for Americans, and we’re excited to be partnering with them to indulge their fans’ coffee cravings. Getting the flavor right on our new cereals was a top priority, and we think we’ve nailed the rich, smooth and creamy taste.”

“Brian Gilbert, Vice President of Retail Business Development at Dunkin’ stated “We love delighting customers with surprising new ways to enjoy the great taste of Dunkin’. For our fans who already start their days with Dunkin’, this gives them another way to experience their favorite flavors,” … “The Post Cereals team has done an excellent job of paying homage to the Caramel Macchiato and Mocha Latte with these new cereals. We can’t wait to see how customers enjoy them.”

Coffee remains the beverage of choice in the United States, with nearly 65% of American adults reporting that they drink coffee every day. For the 14th year in a row, Dunkin’ was named the No. 1 brand for customer loyalty in the out-of-home coffee category, and for the 8th straight year, the Dunkin’ brand was also No. 1 in the packaged coffee category.

Consumed in nearly 90% of all U.S. households and popular with people of all ages, cereal is America’s No.1 favorite breakfast food. Today, it’s also increasingly enjoyed as a snack, lunch or dinner meal replacement, or as an ingredient in recipes.

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.