So, you went back to
work. You are now wearing a mask, doing extra daily task, along with all of your
old job requirements, worried a client or customer might have CORVID 19, and
pass it along. So, once again we ask. Do you know what’s for dinner
tonight?
Are you cooking a family
meal for two, three, or four, family members? If so the chances are very good
your buying several Ready-2-Eat or Heat-N-Eat fresh prepared meal components
according to Steven
Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Grocery stores,
convenience stores and restaurants are all bundling fresh prepared meal
components for the home cook. The home
cook is responding buying individualized components from different retail channel
stores/outlets; then mixing and matching them into a customized family meal
according to Johnson.
Recent grocerant
scorecards found 83.1% of all family dinner
occasions have at lease one grocerant niche Ready-2-Eat or Heat-N-Eat fresh
prepared meal component. While 68.4% have two grocerant niche Ready-2-Eat or
Heat-N-Eat meal components.
Foodservice branded
and private label food manufactures are all vying for your attention. Ready-2-Eat
and Heat-N-Eat food from the ilk of Swiss steak, Meatloaf, Baked Salmon,
Rotisserie Chicken, Pizza and Lasagna fresh prepared, portioned and portable in
portions for 1,2, or 5 are all available at most foodservice retail location
today.
Most exciting is the
opportunity for new start-up’s and regional manufactures to produce sustainable
business built on local, fresh and unique flavor profiles. Legacy national brand manufactures are
experiencing an increase in need for repositioning, consolidation and
acquisition activities. Regional
start-ups are thriving supplying local restaurants, C-stores and grocery store
delis with fresh prepared food.
Consumer are
responding buying meal components in new food channels, experiencing new flavor
profiles all the while individualizing the family meal. The foodservice industry is evolving with the
consumer. Those companies looking for
opportunity for growth times have never been better. The consumer is dynamic not
static are you keeping pace? Are you looking for a new private label manufacture?
Are
you looking for a new partnership to drive sales? Are you ready for some fresh
ideations? Do your food marketing tactics look more like yesterday that
tomorrow? Visit GrocerantGuru.com for more information
or contact: Steve@FoodserviceSolutions.us Remember success
does leave clues and we just may have the clue you need to propel your
continued success.
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