Time starved, price
conscious consumers continue migration food dollars from grocery stores to grocerant
niche Ready-2-Eat and Heat-N-Eat food at Dollar Stores. Consumers are finding food
discover rewarding as both Dollar General and Dollar Tree continue to expand
food offering in the Ready-2-Eat and Heat-N-Eat fresh prepared food niche.
Dollar General continues to focus on
the consumer creating a platform that is more customer-friendly shopping experience,
including faster checkout, and more grocerant niche food products drive
incremental relevance according to Steven Johnson, Grocerant Guru® at Tacoma,
WA based Foodservice Solutions®.
Even Amazon cannot
compete with Dollar Tree stores as
the Dollar Store sector continue to be one step ahead of the online retailer.
That step by the way according to the team at Foodservice Solutions® is the continued
growth of new customers stepping into dollar stores and then returning stepping
back into dollar stores.
The Dollar Store
sector successfully garnered the ‘center’ of the store from legacy grocery
stores over the past 15
years and now they are going after the fresh food market place. It’s a simple
process as they introduce more fresh food at a lower price, they drive home the
message that they can save consumers time as well.
The goal of the
prototype is to emphasize perishables and help moms find quick meal solutions
or fill-in items, Dollar General has expanded its cooler penetration across
store bases. This was prompted by research that shows a basket with a
perishable item is nearly 50-percent higher than the chain average.
Restaurants and
C-stores have been building sales momentum within the Ready-2-Eat and
Heat-N-Eat fresh prepared food niche. Now that both Dollar Tree and Dollar
General have entered the mix the price, service, quality equilibrium will be
resetting once again. Are you prepared?
Do you need outside eyes?
Are you trapped doing what you have
always done and doing it the same way? Interested in learning how Foodservice Solutions 5P’s
of Food Marketing can edify your retail food brand while creating a platform
for consumer convenient meal participation, differentiation
and individualization? Email us
at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information
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