Trader Joe’s the store and the brand has the halo of ‘better-for-you’ in the minds-eye of the consumer, according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Johnson stated, recent grocerant ScoreCards show 79.6% of consumers say “Trader Joe’s (TJ’s) food is better for you’, 69.9 % report TJ’s food is fresher, 68.9% report TJ’s food has better flavor choice”.
Expanding the customer relevance with the ‘halo’ even more TJ’s has announced that Impossible Foods’ flagship product, the Impossible Burger, is now available at Trader Joe’s locations across the United States, as the Redwood City, California-based alternative-meat company continues its acceleration in retail outlets this year.
Since the beginning of the year, when the Impossible Burger was available in only 150 grocery stores in Southern California and the East Coast, the supermarket footprint of the Impossible Burger has grown more than 40-fold, according to the company. How are you extending your brands value?
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