Saturday, May 8, 2010

If price is important this summer is heating up to be a battle for the foodservice consumer.

Convenience stores have learned menu bundling from Quick Serve Restaurants. Grocerant prepared ready-to-eat and ready-to-heat fresh prepared food is booming in the Northeast United States.

According to Convenience Store news;” Rutter's Farm Stores recently expanded its fresh-food menu to include turkey wings and sliders, which are available in all 36 of its stores that offer touchscreen ordering. The wings, which are $1.39 each and can be ordered one, two or three at a time, comprise 2.25 ounces of meat that is marinated and then fried. They can be ordered with original, buffalo or spicy seasoning, according to the convenience chain.”

What I like is the fact that Rutter’s utilizes restaurant industry bundling options for items; “ new sliders offer a hamburger or fried chicken patty served on a fresh-baked roll. Yellow American cheese, pickle and onion can be added at no additional cost. Sliders can be ordered in quantities of one ($1.29); three ($3.39); six ($5.94); or 12 ($9.96) at a time.

QuickChek, Wawa, Sheetz and Rutter’s all have a strong fresh prepared ready-to-eat and ready-to-heat quality food program. Products that at one time were priced at a competitive advantage over Quick Serve Restaurants.

However times are changing fast and the QSR industry is fighting back with $ 1.00 food items and $ 1.00 drinks. McDonalds is offering this summer at many locations any soda any size for only $1.00. Burger King is offering medium frozen drinks for only $1.00 and many $1.00 food items. If price is important, the focus this summer is on the consumers pocket book.

Join me here on my blog for insights, information and inspiration. Since 1991 Foodservice Solutions of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions visit or on Facebook at Steven Johnson.

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