Saturday, May 1, 2010

Who are you cooking for and what are you cooking?

Food innovation blends experimentation with contemporary relevance. The outcome is a unique point of differentiation that relates directly to the targeted consumer. I believe that differentiation does not mean different it means familiar with a twist.

With all the talk today about posting calories, excessive salt there is one thing that we all must keep top of mind; customers eat FOOD that taste good. For all of the pontification and legislative maneuvers to change the food you are selling to your customers beware! If you want your customers to come back, the food had better taste good, in the minds eye of the consumer.

Better for you food means many different things to each segmented group of consumers. Each new menu or product may have one or more new “required constraint” targeted at a specific niche few will be all things for all groups. The one universal attribute or success clue in food innovation is: it better taste good!

Join me here on my blog for insights, information and inspiration. Since 1991 Foodservice Solutions of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions visit or on Facebook at Steven Johnson.

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