Thursday, May 13, 2010

Whole Foods or Whole FOODSERVICE ala a GROCERANT!

The foodservice consumer in on the move Whole Foods is moving with the consumer. Whole Foods posted better than expected earning in large part because they selling what the customers want. That is better for you food and better for your lifestyle foods. They understand that the advantaged is now in prepared ready-to-eat and ready-to-heat food. Incorporating ready-to-eat and ready-to-heat food stations around the stores has propelled frequency while increasing profitability.

Foodservice consumer discontinuity is the focus on much attention from consultants to chain executives. . As an industry our concern is and should be share of stomach, first by company, second by niche-marketshare and third the restaurant industry overall.

The economy is not our largest problem it is competition for share of stomach; specifically by the ready-to-eat and ready-to-heat prepared meal section of the grocery stores, C-stores or as I call it the Grocerant section vs. the restaurant sector.

While other legacy grocery store companies worry or labor cost, and struggle market positioning and prepared food cost of goods. Whole Foods focuses on the wants and needs of today’s consumer it is winning the battle for the consumer.

Foodservice Solutions specializes in outsourced business development; we can help you identify, quantify and qualify additional food retail segment opportunities and brand leveraging integration strategy. Since 1991 Foodservice Solutions of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions visit or on Facebook at Steven Johnson.

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