Thursday, June 3, 2010

Better for you food just might not be all that is better.

Are people buying “better for you” food today and how? They are utilizing a confluence of new tools including mobile app’s, from wireless phone, On-line ordering from computers and PDA’s, IPad’s to name just a few. More over the younger the consumer the more likely they are to find any of these alternate forms of ordering preferable. This is also perceived as better for you from the consumer perspective.

Foodservice consumer responded to a research survey conducted by the International Food Information Council (IFIC) on Functional Foods. The survey found that “89% of Americans agree that certain foods can have benefits for long term health including reducing the risk of disease or other health concerns. Consumer identified the following:

1. Fruits and vegetables

2. Fish / seafood

3. Milk & Yogurt

4. Meat & poultry

5. Herbs & spices

What is most interesting to me is that the number one item on the list also appeared as the number one food preferred by college students in dorm meal plans for the past 20 years!

Now think about it, our customers are looking for a better for you food products when they go out to eat and at home. Grocerant ready-to-eat and ready-to-heat prepared food must be comprised of better for you food and available in better for you formats for contemporize consumer relevance.

Prudent retailers will soon understand the power of the Grocerant niche! Ready-to-eat, Ready-to-heat quality bundled meal options that are better for you, create demand in new and alternative channels of sales and distribution.

Outside eyes can deliver top line insights and bottom line profits. Invite Foodservice Solutions to provide brand and product positioning assistance. Since 1991 Foodservice Solutions of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions visit or on Facebook at Steven Johnson

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