Thursday, June 10, 2010
Restaurateurs thinking outside the box can draw inspiration with traditional foods.
Revitalizing your restaurant concept? Is it time to reposition a traditional product within your brand; maybe a burger, salad, side dish, desert or do you need a new product or avenue of distribution? Are you ready to catapult sales of the product while building interest and greater brand value? Consider the Grocerant niche of fresh prepared food that is better for you and portable.
Here is an example the age old apple. Consultants at Foodservice Solutions knew sales would boom if you cut the apple first; then placed it into a different channel sliced and packaged sold as Apple Fries at Burger King and Fresh Better For You Wedges at McDonalds. If you were raised in Washington State you might have known there would be winners and they are the Apple farmer, the healthier consumer (kids) and the QSR niche via TOP LINE SALES & BOTTOM LINE PROFITS for all.
Winston Churchill once stated: “However beautiful the strategy, you should occasionally look at the results”.
Grocerant products are a multi-channel products consisting of traditional foods prepared fresh that are ready-to-eat and ready-to-heat foods that are/can be portable; found in grocery stores, convenience stores, restaurants, supermarkets, mobile food units and kiosk. You have them in your current portfolio, are you leveraging to the benefit of your brand?
We are seeing each niche create its own answer for convenient ready-to-eat foods; and when they do the consumer rewards them with purchases and increased frequency. Utilizing traditional food and food products but updating with a new twist.
Success does leave clues; it’s time to revitalize your brand, your products and positioning. Consumers want ready-to-eat and ready-to-heat food more often than in the past by all age groups and income levels.
Outside eyes can deliver top line insights and bottom line profits. Invite Foodservice Solutions to provide brand and product positioning assistance or a grocerant program assessment. Since 1991 Foodservice Solutions of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions visit http://www.linkedin.com/in/grocerant or on Facebook at Steven Johnson